iMessage for Business, killing off SMS for Business

by williamsimmons

Each year, businesses send millions of text messages to their customers resulting in unnecessary costs at the companies expense . For example:

• Banks send security codes to customers to confirm identity or transactions
• Service providers send booking confirmations and reminders
• Utilities send bill reminders and confirmations

It’s time for organisations to remove this from their cost base, the SMS is going the way of the dodo.

As more services like iMessage, WhatsApp and gChat become more ubiquitous, the reality is, the majority of your customer base are not using SMS to send and receive messages. They are using these web based services to communicate. But whenever a business messages them, they still use that prehistoric SMS technology… Strange.

So why aren’t businesses doing the same?

What if instead of paying subscription fees to SMS gateways and paying for individual messages, Businesses could access iMessage or WhatsApp (for Business) and send messages at little to no cost?

Admittedly these platforms are not too friendly for Business, but there’s no reason why they can’t be.

So C’mon Apple, where’s iMessage for Business?